Best Online Marketing Book
Last updated: July 2018 Before we go any further, make sure you’ve read our free report. Here are some other fantastic internet marketing books and resources for small businesses and entrepreneurs. To keep the integrity of this list, we recommend only things that we understand well and that we recommend to our clients. So this is not one of those cynically compiled book lists, where the author just does a Google search and then publishes the results. (By the way, we don’t profit from any of these recommendations.) Ten “must-have” (in our opinion) books for online marketing.
While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Lawyers, doctors, engineers, and architects are all required to do ongoing education to maintain their licenses.
Best Online Marketing Books
By Avinash Kaushik Avinash is one of the world’s leading web analytics gurus. We met him at Google’s headquarters, where he spends a lot of time working with the Google Analytics team. Analytics can be a dry subject, and Avinash is great at focusing on how to use it as a practical tool for optimizing a business.